Graphic Design Consultant

Freelance

March 2024 - present

- Provided graphic design skills using hand rendering and Illustrator to create custom decal designs.

- Consulted with team on best direction for design.

- Provided expertise on enhancing design with color storytelling that best suited design environment. 

- Gave finished quality designs in timely manner.

 

Product Designer 

LaCrosse Footwear, Inc. (Dinner Boots)

Dec 2018 - Feb 2024

• Designed original footwear and apparel from concept sketches to final production samples.  

• Created color pallets utilizing extensive color storytelling and color combinations speaking specific to product and marketing needs.  

• Educated team on colorways and how it can enhance product staying relevant to trends. 

• Helped create seasonal color pallets through physical Pantone swatches and illustrator CAD swatches to be used cross-functionally throughout company departments.  

• Created CAD drawings, techpacks, and digital renderings using Adobe Illustrator and Photoshop. 

• Developed patented graphics, logos, and technology specific to both LaCrosse and Danner. 

• Navigated cross-functional collaboration expanding company branding incorporating thorough market, trend, and consumer research for quality results in fit and overall aesthetics. 

• Grew categories significantly beyond target budgets with clean designs and strong storytelling through color proficiency and high-end materials. 

• Involved in a published article written about my success in the Women’s Vicious on the Danner Blog about a boot made for women designed by a woman.  

• Collected data studying women-specific foot anatomy through consumer interviews, fit testing, and sampling providing a precise fit Last made for women led by a female driven team to help grow women’s categories.  

Project Manager 

Nike 

May 2018 - Nov 2018

• Lead cross-functional teams to support custom footwear and apparel for specialty clients growing personalized branding targeting client’s network with strong story-telling marrying colors and materials together. 

• Created custom color pallets specific to clients needs and wants. 

• Educated clients and teams about color importance and how it can elevate products and apparel.  

• Applied timeless Colorways pallets to styles to speak to heritage of Nike while growing with trends and staying relevant to current times. 

• Managed communication to help creative process move forward with ease addressing problem-solving when needed.  

• Created internal department logos with concept sketching and Adobe Illustrator vector art utilizing teamwork to grow brands and team confidence.  

• Assisted FlyKnit engineers with CNC programming to create custom jigs for upper measurement data and fit precision. 

• Applied 3D modeling skills to design organization department layouts and featured wall displays. 

Mechanical Designer 1

Nortek Air Solutions LLC

Aug 2017 - May 2018

• Engineered custom designs using 3D modeling to build earthquake-proof HVAC units. Patented metal coatings to withstand weathering. 

• Worked cross-functionally with engineering teams to build custom heating and cooling systems to fit uniquely within each unit.  

• Partnered with large companies to build client relationships and grow business trust with strong professional foundations. 

• Managed manufacturing teams in warehouse specific to each unit built.

Decorative Product Specialist

Sherwin-Williams 

Oct 2014 - Aug 2017

• Consulted with clients on custom color schemes to enhance personal homes or grow businesses. 

• Educated clients on color theory and the importance of color pairing.  

• Provided excellent customer service both in store and on-site helping client’s build color pallets for both interior and exterior design. 

• Offered knowledge of paint and stain types best suited for client’s project.  

• Mixed colors in-store custom to each consultation.  

• Managed stocking products in-store and in-person to ensure client has appropriate tools and swatches they need to move forward with confidence in their projects.